Wednesday, January 7, 2009
Long before the advent of radio, television or the internet advertising took various forms. Broadsheets, newspapers and monthly periodicals all had classified advertising.
In the 19th century it reached a new level when illustrations and colour were added.
Forms of chromolithography were used extensively and advertising cards came to life in vivid colour. These in turn were handed out as a promotion of a product. Much of this is what we think of today and collect in the form of trade cards.
Designed to cater to the public perception of purity, beauty and romance...the ones created for the female market advertised such trade names as Clark's thread, Pear's soap, Hawthorn's Root Beer...names reminiscent to the past still known today.
Available at flea markets, antique shops and Gramma's attic these little tokens make an interesting pastime.
I shall be off transcribing a journal from the 1860's for a local library. Having had the opportunity to read pages within it already, I too know they will be filled with nostalgia. Enjoy your January.
* Cards and newspaper all from my personal collection.
Posted by Susan McShannon-Monteith at Wednesday, January 07, 2009